

I've always been a fan of Absolut Vodka's advertising, from their surreal optical illusion press ads to their 'In An Absolut World' television ads. So it's nice to see some creative digital work put behind the brand. The work by Teenage Engineering asks "In an Absolut world, would machines be creative?".
The site, decked out in a DOS-style interface then proceeds by linking you to a real-time webcam (one in NY, one in Stockholm) where two machines wait. One is an Absolut Quartet, the other an Absolut Choir. Through the users input of text and clicking notes, the machines react and play music. I've never seen nothing quite like this online, and found the live interaction to have potential for future digital work.